Privacy policy

Thank you for visiting and shopping with Desi Rang. We respect your privacy and are committed to protecting your personal data. This policy explains how we collect, use, disclose, and safeguard your information when you use our website or otherwise interact with us.

 

 

1. Information We Collect

When you visit our site, place an order, sign up for updates, or contact us, we may collect the following personal data:

  • Contact information: Name, billing address, shipping address, email address, phone number.

  • Account data: Login details if you create an account.

  • Transaction information: Details of items purchased, order date, payment method, delivery.

  • Device & browsing data: IP address, browser type, device type, pages browsed, referring/exit pages, search terms.

  • Marketing preferences: Opt-ins or opt-outs for newsletters, promotions, and communications.

 

2. How We Use Your Information

We use the collected data for purposes including but not limited to:

  • Processing and fulfilling your orders.

  • Managing payments and billing.

  • Communicating with you about your order, customer service, and site updates.

  • Sending you promotional messages and updates if you have consented.

  • Improving our website experience, optimizing product offerings, and tailoring our offerings to your preferences.

 

3. Legal Basis & Consent

Where relevant laws require, we will process your personal data only where:

  • You have given us your consent (for marketing and newsletters).

  • It is necessary to perform a contact with you (e.g., fulfilling orders).

  • It is in our legitimate interest (e.g., improving our services, fraud prevention) and not overridden by your rights.

 

4. Data Sharing & Disclosure

We do not sell or rent your personal data. We may share your information with:

  • Vendors and service providers who help us operate our business (payment processors, shipping couriers, customer communication tools).

  • Third parties in case of legal obligations or to protect our rights.

  • Our affiliates, in case of corporate restructuring or sale, under proper confidentiality obligations.

 

5. Data Retention

We will retain your personal data only as long as necessary to fulfill the purposes described in this policy, unless a longer retention period is required or permitted by law. For example:

  • Order & transaction details: retained for 5 years (or as required by tax/regulatory laws).

  • Marketing preferences: until you opt out.

 

6. Security of Your Information

We employ industry-standard security measures to safeguard your personal data, including:

  • Encryption (HTTPS/SSL) during transmission.

  • Secure third-party payment gateways (we do not store full payment card details).

  • Access controls and data minimization among our staff and partners.

 

 

7. Cookies & Tracking Technologies

We use cookies and similar technologies to improve your browsing experience, analyze site traffic, and personalize your experience. You can manage or disable cookies via your browser settings, though some features of the site may then be limited.

 

8. Your Rights

Depending on your jurisdiction, you may have certain rights regarding your personal data, including:

  • Right to access: see what data we hold about you.

  • Right to correction: request updates or corrections.

  • Right to deletion: request removal of your data (subject to legal/regulatory needs).

  • Right to object to processing or withdraw consent.

To exercise any of these rights, contact us at support@desirang.in

 

9. Third-Party Links & Services

Our website may contain links to third-party sites or use external services (e.g., social media, analytics). This policy does not apply to external sites; we recommend you review their privacy policies separately.

 

10. Changes to This Privacy Policy

We may periodically update this policy to reflect changes to our practices or legal/privacy obligations. When we do, we will revise the “Last updated” date at the top. Your continued use of the site after such changes constitutes acceptance of the revised policy.

 

11. Contact Us

If you have questions, concerns, or requests related to this Privacy Policy, please write to:

Desi Rang
Email: support@desirang.in
Address: Desi Rang Global Pvt Ltd, H1/78, Ground Floor, RIICO INdustrial Area, Mansarovar, Jaipur 302020
Phone: +91 9461902394